Quirk's Marketing Research Review magazine

In the April 2007 issue of Quirk's Marketing Research Review magazine (Page 142), Editor Joe Rydholm praises Bob's book, "Dominators, Cynics, and Wallflowers."  In his review Mr. Rydholm writes, “Interspersed in his concise explication of the various troublesome respondent types are real-life examples from veteran moderators of Groups Gone Bad that make the book hard to put down.”

"...as Kahle’s book shows, only an idiot would think it’s easy to keep a focus group moving constructively forward while covering each of the client’s discussion topics, handling missives from the back room and identifying and neutralizing problem respondents”

Be sure to read the complete review (Trade Talk: Book shows how to dominate the Dominator) in the April 2007 online issue of Quirk's Marketing Research Review, and on Page 142 of the Quirk's Marketing Research Review magazine.  CLICK HERE to go to the Quirk's web site where you can instantly register and access this and many other helpful articles.

More Positive Feedback

Advance Praise for Newly-released "Dominators, Cynics, and Wallflowers"  

“This is an important book that will stand the test of time. It is exceptionally useful to moderators, but also is essential reading for clients, recruiters and field service personnel.” 

Pat Sabena
Sabena Qualitative Services
Westport, CT
 

"Bob Kahle provides a road map to help new researchers raise their level of professionalism and seasoned researchers avoid those groan-inducing "I know better than that!" moments.  Having Bob's analyses and recommendations at hand is the equivalent to having a close and sage uncle in the business with you.”

Lloyd Harris
JRH Marketing Services
New York, NY
 

“Understanding Bob’s classification of problem respondents and the continuum model are essential for every qualitative researcher. We all have the same types of problematic respondents around the globe. The difference is the extent and distinctness. What seems to be problematic in an Anglo-Saxon environment may be absolutely normal in South America or Italy. The typology applies to all cultures!"
 
Ilka Kuhagen
IKM – International Qualitative Marketing Research
Munich, Germany
 

"In addition to being chock full of practical advice, and summary sheets (to review on the plane on the way to your next focus groups), Bob Kahle’s book will, I believe, prove to be a lasting contribution to the field.  Given the serious detrimental effects of dominators and other difficult respondents, this innovative book is a must-read for qualitative research professionals.”

Peter J. DePaulo, Ph.D.
DePaulo Research Consulting
Chalfont, PA

 
“Bob Kahle brings a strong sense of order and organization to understanding the dynamics of who's who in a focus group and how to deal with each personality type most effectively. And he does this in an easy-to-digest, fun manner.”

“While this book is an invaluable guide for those new to qualitative research, Bob also provides highly experienced researchers with new insights and ideas. An excellent teacher, he articulates things I know innately, but would never have been able to pass on to others so clearly and succinctly.”

Betsy Bernstein, President
Bernstein Research Group, Inc.
Harrison, NY
 

“Bob Kahle, a true teacher and professional in his qualitative research career, provides readers with not just a glimpse of recognizing the bad apple, but invaluable resources for dealing with these individuals. Through his counsel, the reader will learn how to effectively manage the problem, and make all participants in the group viable and contributing members for a successful qualitative process. Dominators, Cynics and Wallflowers is a must read for any serious qualitative researcher.”

John Cashmore
Market Resource Associates, Inc.
Minneapolis, MN
 

"Bob helps moderators, novices and old hands alike, to identify the Dominators before they dominate and gives clear and direct solutions to manage them once they start. Kahle-trained moderators deliver group insights uncontaminated by tangential group dynamics."

Greg Rathjen
Marketecture
Atlanta, GA

"We have all encountered 'Respondents from Hell' and Bob Kahle's workshop very succinctly crystallizes 'characters' to watch for. Shortly after attending Kahle’s workshop, I was challenged with a group having three dominators, a cynic and a joker. Much to my delight, my client was most impressed with how adroitly I kept them all productive using Kahle’s concepts and tips. "
 
Susan Thornhill
Thornhill Associates
Hermosa Beach, CA